Saturday, May 25, 2024

itel mobile brand launches ‘itel Smart Gadgets’to enhance Smartphone experience of Consumers in India

  • itel Smart Gadgets to empower aspirers and first-time users to live life uninterrupted by providing them relevance, quality, and affordability.
  • from power, audio, speaker to fit band
  • The product range attempts to accentuate the user’s experience of accessories and bridge the market gap.

After establishing its leadership position in entry-level Smartphone and feature phone segment, itel mobile forays into the accessories segment by announcing the launch of ‘itel Smart Gadgets’ to enhance and provide a superior mobile experience to its users.

itel ‘Smart Gadgets’ is built on the brand positioning of ‘Make Every Moment Magical’ for consumers by harping on the relevance, that it would make their day to day life complete without any interruptions. The portfolio of itel smart gadgets aims to fuel the aspirations of both aspirers and minimalist set of consumers by providing them with trendy and quality technology at an affordable bracket of price.

The portfolio boasts of 14brand new and exciting gadgets ranging from power, audio, speaker and fit band inan attractive price range of INR 100 to INR 1999.Designed to enhance the smartphone experience of its consumers, the product range offers a complete mobile solution to users which incorporate a wide range of technology and features.

Announcing itel’s entry into accessories market, Mr. Arijeet Talaptra, CEO, TRANSSION India said “With ever-evolving lifestyle and technological advancements, there exists a remarkable need for high quality smart accessories in the entry-level segment, especially in Tier 3 cities and towns. With this growing demand for smart accessories, India has proven to be one of the crucial markets for itel with its existing loyal consumers base. itel smart gadgets are not targeted towards a specific age group or demography but to a mind-set who belong to semi-urban and rural areas, who are looking for stylish, efficient and quality product at a reasonable price point.”

He further added, “With this launch, itel aims to fulfil the aspirations and desires of its consumersto own smart accessories that not only are relevant for day to day transactions, but also upgrades their smartphone experience to a superior level.  The new range boasts latest technology, innovation, style all under an affordable bracket of price point. We are confident that the launch of itel smart gadgets range will enjoy similar success in India as we witnessed in the mobile handset segment.”

While developing the product, itel has ensured that each product is quality-driven, light weighted, highly portable and equipped with best in class specifications which helps in empowering users to live life on their terms and at their own pace. itel smart gadgets range will be available in attractive color variants and will go on sale across offline stores starting today.

itel hosted its first-ever innovative virtual Channel Partners meets to take the launch to its distributor fraternity amidst this lockdown. Insightful and interactive meetings were conducted to abreast the partners with the product portfolio and future business plans. To promote itel smart gadgets, itel will focus extensively on social and digital marketing communication to engage with consumers. Innovative product communications through aggressive WhatsApp marketing will be one of the crucial approaches the brand will follow to reach out to its customers. itel smart gadgets range consists of 14 new products under 4 categories including power bank, phone charger, car charger, data cable, phone battery, wired earphone, Bluetooth earphone, wireless earphones, wired speaker, Bluetooth speaker and Fit Band.

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