Saturday, May 25, 2024

Construction ka Second Innings: MP Birla Cement’s for Individual Home Builder

MP Birla Cement has launched a unique initiative, Construction Ka Second Innings, for Individual Home Builders. Digging deep into its resourceful network, comprising cement dealers, construction material suppliers, contractors and masons, it will help out Individual Home Builders (IHB), who had started building their dream home, but could not complete in view the lockdown. In the unlock phase, when they are trying to resume construction, the IHBs are being challenged by the lack of so many support facilities, chiefly masons, contractors, steady supply of cement and other construction materials. There are health & hygiene challenges too as the COVID-19 menace is still there. It is also a golden chance for individuals, who plan to start building a house but are unsure about how to do so in these pandemic time.

Sri Sandip Ghose, COO, Birla Corporation Limited, says: “We have taken a number of steps so that our end-consumers can resume their construction activities in a safe & secure manner.”

Consumers can call the toll-free helpline number 1800 123 1117 and get help to complete construction of one’s dream home. The call centre executive will connect the IHB with the Customer Support & Services (CSS) cell of MP Birla Cement. The CSS team members will help them overcome all the construction-related problems post-lockdown. They will establish virtual connection with them, tie them up with local contractors and masons from their extensive influencer data base, and also ensure consistent supply of material through the company dealers. It will not only help the homebuilders realize the dream of their own home but also create work opportunity for  construction workers, many of whom are out of work opportunity.

Sri Dev Banerjee, President, Sales & Logistics, said the MP Birla Cement and our toll-free number teams are ready to answer all the construction-related questions from our valued customers. All our plants are now making quality cement for ready delivery.  Home builders should utilize the support service at their fullest, he emphasized.

The Cement Division of Birla Corporation Limited, flagship company of the MP Birla Group, has 10 plants in seven locations, Satna, Raebareli, Chanderia, Durgapur, Maihar, Kundanganj and Butibori. The total installed capacity of the 10 plants is about 15.5 million tons a year. All the plants of the Company have been extensively modernized, incorporating the latest state-of-the-art technology, to manufacture cement of the finest quality for perfect construction.

MP Birla Cement has the widest range of nine brands–Perfect Plus, Ultimate, Ultimate Ultra, Chetak, Unique, Samrat, PSC, Multicem & Concrecem–that cater to various construction needs, climatic conditions, regional and customer preferences etc. Its retail footprint extends from Rajasthan in the West to Bengal in the East, with strong presence in the central heartland of Uttar Pradesh, Madhya Pradesh and the Vidarbha region of Maharashtra. It also has its own range of Perfect Plus wall putty and construction chemicals.

The Construction Ka Second Innings initiative of MP Birla Cement will contribute to the economic activities of the nation by bringing together aspiring housebuilders and also out of work masons and contractors. For MP Birla Cement ‘Cement Se Ghar Tak’ is not a slogan, it is the philosophy that drives its relationship with consumers, making their dream of owning a home come true.

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