HP Amplify™ arms partners with the capabilities and insights required to drive growth in the customer-driven digital age
News highlights:
- Delivers simplified and easy-to-navigate global1 structure with two distinct tracks
- Rewards partners for value-added services, collaboration, and capabilities
- Accelerates digital transformation with insights-driven data and collaboration tools
Today, HP Inc. unveiled HP Amplify, a first-of-its-kind global1 channel partner program optimized to drive dynamic partner growth and deliver consistent end-customer experiences.
Built on a single, integrated structure, HP Amplify provides the insights, capabilities, and collaboration tools needed to drive growth as digital transformation and customer purchasing behaviors continue to evolve.
The new program goes into effect on November 1, 2020, for commercial partners with retail partners slated to transition in the second half of 2021.
By consolidating HP’s best partner products, tools and trainings into one intuitive program, HP Amplify removes complexity, making it easier for partners to take advantage of its many benefits and engage customers on a deeper level.
Now comprised of just two distinct tracks – Synergy and Power – with clear compensation levels, HP Amplify provides partners with the flexibility to invest in value-added services and capabilities. The more a partner invests in these capabilities, the higher the rewards.
“Today’s buyer expects streamlined, automated and personalized experiences. To thrive in this changing environment – with data as the new currency – requires a combined shift to relate to our customers as individuals, not markets,” said Christoph Schell, HP Chief Commercial Officer.
“HP Amplify not only makes it easier for partners to do business with HP – it provides partners with a clear path to ready their business and succeed in today’s environment and beyond – to capitalize on emerging trends and play a central role in the evolving customer buying journey.”
Currently, HP has over 1400 commercial partners under its India market which also includes business operations of Sri Lanka and Bangladesh. Through these partners, HP engages with customers from the government and enterprise segment and in some cases, they work with customers from SMB and SOHO segments as well.