Friday, June 14, 2024

itel launches its magical range of Televisions in India; bringing the magic of entertainment in every home

  • Made in India, itel TVs are technologically advanced entertainment solution, available at different variants and prices, starting at INR 8,999 
  • From ‘magic in every hand’ with itel mobiles to ‘make every moment magical’ with itel smart gadgets, itel is all set to spread the magic in every home with its Television portfolio

Building on its impressive and successful story, itel announced its entry into the highly competitive TV market with the launch of its television series, designed to disrupt the market as it comes packed with solid technology features offering uncompromised viewing experience at breakthrough price points. This launch builds on it’s focus on democratizing technology for the masses and making a magical experience come alive for its consumers with its – I series, C series, and A-series products.

The launch of six new televisions under these series offerquality led and feature-loaded one-stop entertainment solution. Available across different screen sizes of 32-inch to 55-inch at an affordable price point ranging from INR 8,999 to INR 34,499 respectively, the portfolio is curated to deliver an unparalleled ownership value to the consumers. Aligned with the ‘Make in India’ initiative, the TV portfolio is completely manufactured in India and is targeted towards aspirers and millennials from tier 3 and below markets who are vying for a lifestyle upgrade.

itel’s entry into the Television segment showcases its growth trajectory by elevating from ‘magic in every hand’ to ‘magic in every home’. itel’s progression has been by expanding from its already established mobile brand and recently launched smart gadgets to the TV segment. With the brand philosophy of ‘Magic in Every Home’ itel attempts to resonate that the product will fit in every home with factors such as affordability, quality, and being technologically advanced. This will give a seamless entertainment experience to each household bringing an essence of togetherness.

Announcing itel’s foray into the Television segment, Mr Arijeet Talapatra, CEO, TRANSSION India said “We are excited to announce the extremely aggressive and feature-packed TV portfolio for the Indian consumers. itel has been instrumental in bridging the digital divide by democratizing technology for masses with its technologically advanced mobile phones and smart gadgets, making technology accessible and affordable for all. itel is all set to bridge the gap by providing its customers with NextGen technology loaded TV portfolio coupled with value and affordability. The portfolio is targeted at first-time buyers and also those who want to upgrade from CRT TVs to keep pace with their digital lifestyle needs without compromising on quality and overall experience, hence bringing magical experience in every home of India. We are confident that the range of itel television will redefine the viewing experience and entertainment needs of Bharat. “

Democratizing entertainment, the portfolio of Television will offer an integrated experience featuring premium design with super picture and audio quality, powered with the latest chipset with faster processing capability, pre-installed apps and dual apps store, giving consumer magical entertainment experience at very affordable price.

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