Friday, June 14, 2024

Invest19 taking Stock Market to the Small Towns of India

Invest19 Technologies today announced the launch of a distribution-based technology Model to provide a simplified investment platform to people living in remote parts of the country,  through its various partners. The company has incorporated a new-age technology with distribution-based models/channels to provide a personalized experience and build trust among the users with economies of scale. It has now established a zero-cost phygital platform for rural people from the clutches of investing skepticism and mistrust over digital
investment platforms.

“Real savings lie in small towns and they are still not mobilized. The next level of financial inclusion will come from small towns, wherein the online-only approach is not enough. The majority of people leaving in remote parts are repulsive towards digital modes of investing money. Our Financial Services Technology will put down the geographical and entry-level barriers in the investment industry,” said Mr. KaushlendraSingh Sengar, Founder and CEO of Invest19. He also added, “To achieve this, we’re creating a distribution network in 18 states and 200+districts in next 1 year.”

This is a step forward in the direction of mobilizing the savings of the public, particularly from tier-II and tier-III towns and cities, who are still unaware of digital modes of investing and various investment avenues. The small town people are lacking in terms of financial
literacy, insufficient skills to operate traditional complex investment platforms, costly expert fees, and above all, trust issues. Through this offering, Invest19 will provide its built technology as comprehensive financial services to users through its distribution-based channels, who will serve as key business partners. These key partners will play a crucial role in growing awareness in the public, improving the financial literacy level, and building trust
amongst people.

“Undoubtedly, small towns play a crucial role in the socio-economic transformation of the country, which makes the entry of small-town investors is all the more pivotal for driving the economic growth of the country,” said Mrs. Mahek Tomer Co-founder at Invest19
Technologies. In addition, the company has also joined hands with the BranchX – a
digital banking platform, to extend its technology offering banking products with next level banking-themed experience.

On this, Mr. Sajid Jamal Founder & CEO at BranchX said, “Invest19model further fortified with saving account of BranchX will address the current deltas and challenges of the incumbent investment management services. Hence, this partnership sits at a vantage point
to bring four in one account offering to our users.”

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