Global Food and Beverage Company, HALDIRAM’S is committed to being part of an increasing trend being seen across urban India with regards to better eating habits, reflecting a marked shift towards the consumption of healthier food and beverages. The trend reflects a growing commitment to health and nutrition by the younger generation. Complementing this is also the increased willingness of young people to include more non-traditional food choices into their dietary considerations. Given its varied portfolio that blends high quality, nutritious and tasty food products and is highly acclaimed by consumers globally, FUTURELIFE® has emerged as the partner-of-choice for HALDIRAM’S in India.
Dr A.K. Tyagi, Executive Director, HALDIRAM’S said, “At HALDIRAM’S, we are not only seeing an increasing consumer preference in India for health foods but also a growing inclination to try new, non-traditional food products. We are equally excited about our partnership with FUTURELIFE and are eagerly looking forward to retailing their products across our retail stores across North India.”
FUTURELIFE® is a nutritional food brand that aims to truly transform and improve the health and well-being of consumers. The two companies announced the launch of a range of four products;Smart Foods, Smart Oats and Ancient Grains, Crunchy Granola and High Protein.
FUTURELIFE® Smart Foods is a scientifically formulated high protein, family meal or drink that combines 15 Vitamins and Minerals, 19 Amino Acids, Omega 3, Inulin (prebiotic) and Selenium. It is also high in dietary fibre and can be enjoyed as a meal, shake or smoothie at any time of the day. It requires no cooking and can be enjoyed instantly by adding milk or water. It can be used by the whole family; from active kids, the elderly, busy executives, sportsmen, immune compromised, gluten intolerant and vegetarians. Through its vitamins, minerals and nutrients, Smart Food provides Immune Support*, Bone Support*, Muscle Support* and helps in Reducing Fatigue*. Available in two flavours, Chocolate and Vanilla and is priced at INR 300 for a 500g pack and INR 25 for a 50g sachet. (*European FoodSafety Authority: Commission Regulation (EU) No: 432/2012)
FUTURELIFE® Smart Oats and Ancient Grains is a scientifically formulated blend of 5 whole grains, including steel cut oats and ancient grains. Each grain is carefully prepared to retain its whole grain properties providing a source of protein and beta glucan fibres. Smart Oats includes benefits from Oats, Sorghum, Maize, Quinoa and Rice along with 9 added key minerals perfect for the whole family. It can be enjoyed in just a minute by adding boiling water or milk. Smart Oats and Ancient Grains can be consumed by the entire family right from active kids, the elderly, sportsmen, busy executives and vegetarians. Through its minerals this food supports Bone Health* and Immunity*. It comes in two flavours, Chocolate and Original Version with No Flavour Added, it is priced at INR 270 for a 500g pack and INR 20 for a 50g sachet.(*European FoodSafety Authority: Commission Regulation (EU) No: 432/2012)
FUTURELIFE® Crunchy Granola is made up of delicious honey or chocolate flavoured clusters of rolled oats, crispy puffed rice, wrapped in the goodness of FUTURELIFE® Smart food™ base and baked to perfection. FUTURELIFE® Crunchy Granola is a High in Fibre, a Source of Protein and Energy. Enjoy these golden delicious clusters with milk, yoghurt, add to a smoothie or enjoy on the go as a crunchy snack. It is available in two flavours, Honey flavour and Chocolate. It is priced at INR 325 for a 425g pack.
FUTURELIFE® HIGH PROTEIN Smart food™ is a scientifically formulated High Protein, High Fibre food that combines 15 Vitamins and Minerals, 19 Amino Acids, SmartProtein3D™ and Inulin (prebiotic).
Formulated withSmartProtein3D™, a scientific blend of 3 protein sources, FUTURELIFE® HIGH PROTEIN Smart Food™ is high in protein which assists in the increase and maintenance of muscle mass.* It can be enjoyed as a meal, shake or smoothie at breakfast, lunch, dinner or as a snack. It can be mixed with just water or milk and requires no cooking. Available in Vanilla and Chocolate. Its is priced at INR 465 for a 500g pack.(*European FoodSafety Authority: Commission Regulation (EU) No: 432/2012)
In the first phase of the launch, the products will be available across key states, Delhi-NCR, Haryana, Punjab, UttarPradesh and Himachal Pradesh. Consumers will be able to buy the products from HALDIRAM’S retail outlets or order online on Amazon, Big Bazaar, Flipkart, Milk Basket, Big Basket and Grofers.
Speaking about the launch Mark Bunn, Managing Director of FUTURELIFE® said, “We are very excited to be entering India – a new market for us and an important global economy. World over we are seeing an increasing preference for healthy foods as consumers focus more on their health and nutritional requirements. The global work-from-home phenomenon due to the pandemic has further increased the demand for such products. We are witnessing similar trends in India and see this as an important market that would be, we believe, very receptive to our range of products. We have partnered with HALDIRAM’S, a well-known and iconic Indian brand in this endeavor. We are looking forward to tapping into their retail network across north India and leverage their consumer understand, which we believe will accelerate our ability to penetrate the market better.”