Saturday, May 25, 2024

OkCredit Launches “#UdharAbhiBaakiHai” Campaign

As India is coming out of the devastating second wave of the Covid-19 pandemic and as businesses look to safely re-open in most parts of the country, OkCredit has launched the #UdharAbhiBaakiHai digital campaign to help small and medium businesses recover from a severe cash crunch.

#UdharAbhiBaakiHai campaign is built upon the premise that small and medium business owners/neighborhood Kirana stores served as a pillar of support to masses during the Covid pandemic.

The campaign further conveys the message that neighborhood Kirana stores/small businesses have done their bit and it is now time to do our bit to support them through this liquidity crunch. It ends with a call to clear individual dues to small and medium business owners/neighborhood Kirana stores through OkCredit.

Sharing his thoughts on the campaign, Ayush Jain, Associate Director- Growth, OkCredit said, “ #UdharAbhiBaakiHai campaign is an attempt by OkCredit to urge people to clear their pending due towards small business owners, local shop keepers, and the Kirana stores to ease their financial stress.

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