With hectic lifestyle, meeting deadlines, erratic work hours, nutrition intake of people have been severely impacted. Hence lifestyle diseases like diabetes, Hypertension etc are on the rise and it’s time to face some hard facts!
The latest survey by the Indian Market Research Bureau (IMRB) to ascertain the levels of protein deficiency and awareness about protein in India showed 73% of urban rich is protein deficient with 93% of them unaware about their daily protein requirements!
In fact despite the urban populace eating the poultry products as source of animal protein, India’s consumption of poultry meat products remains one of the lowest in the world at less than 4 kg per capita, for poultry while other developed countries have a per capita consumption of as much as 40 kgs!
importance of including protein in one’s diet, leading nutritionist Ms Ritika Samaddar said, “As building block of life, protein is present in every cell of the body. Protein is crucial for growth and development and to fight against diseases. The RDA for protein for an average Indian Adult is 0.8-1.0g per kg body weight, which is around 50-60
g of protein per day for the healthy adult population. There is a need to create awareness on the importance of protein on our health, how much to take and the sources of protein in our diet. India is a crab loving country. We as a nation consume excess of starch and fat and grossly inadequate in proteins and there are multiple reasons for this.”