Friday, July 12, 2024

Myraah, a technology platform, helps SMEs, MSMEs & small business create a digital identity

Myraah is a technology company that uses Artificial Intelligence (AI) to help SMEs, MSMEs, small business and professional practitioners create a digital identity in English and several Indian languages.Myraah is driving digital inclusionby helping small businesses in tier two cities and smaller towns modernize and have an impactful digital presence to better reach their customers in the local communities.

Micro, Small and Medium Enterprises (MSMEs)play an important role in the Indian economy contributing approximately 30% to India’s GDP and employing over 11 crore
people. As per data from the MSME Ministry, India has approximately 6.3 crore MSMEs
as of November 26, 2021.However, the ongoing pandemic has impacted the MSMEs with the sectorwitnessing an 11 percent dip in business volume in 2021 as opposed to
46 percent in 2020, according to a survey conducted by FinTech startupKhat book.Interestingly, the number of MSME’s embracing digital platforms have also accelerated during this period. MSME’s using in-app features per user have increased
by 72 percent over the last year, according to the report.

Digital transformation is the way forward, but MSME’s and small business are often
challenged by complex technologies and high cost. Myraah uses AI to create tailor
made websites and other digital assets for businesses. With its technology-enabled
digital identity platform, anyone with internet access can create and manage their digital assets such as a website, logo, domain name etc., in just a few clicks.

Myraah’s services are currently available in English, Hindi, Marathi, Bangla, Gujarati,
Kannada, Tamil, Telegu and Malayalam. Over 50 thousand entrepreneurs and businesses have already used Myraah to create and manage their digital presence.

With a strong research mindset, Myraah aims to enable small businesses to create and manage digital identities in both Web 2.0 and futuristic Web 3.0. Myraah also partners with web developers and freelancers to provide them with the technology back bone to reduce their production time and increase efficiency.

Myraah aims to support MSME’s and small enterprises to grow their business online as
we emerge from the pandemic. Using their product and service offerings, along with
robust customer support, Myraah can help create digital identities easily and affordably.

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