Duroflex is a well-known and trusted name across India when it comes to the sleep solutions category. It began as an entrepreneurial venture in manufacturing mattresses in Alleppey, Kerala, more than 5 decades ago. Started by the late Mr. PC Mathew with a pioneering vision to help India sleep better, Duroflex has always been at the forefront of innovation, quality, and consumer centricity. The brand is known for its research-backed sleep solutions and being the thought leader driving conversations on the importance of sleep. Alia Bhatt is the brand ambassador and believes that there is ‘Nothing Like Duroflex’.
The brand has recently launched its first experience in Jaipur. This is a part of their
countrywide expansion plan with centres in all major cities. The Experience Centre is located in Vaishali Nagar and is spread over an area of about 2000 sq. feet. The store was visited by well-known cricket player Priya Punia. She took to her social media to describe her experience. “As a sportsperson, staying healthy is important, and getting a good eight hours of sleep is a major part of it. For the New Year, I decided to gift myself good quality sleep essentials that enable a restful sleep for me. I visited Duroflex’s new experience centre for it, and I was thoroughly impressed by their wide collection of sleep essentials especially the doctor-recommended Duropedic Range of mattresses, and their in-house sleep experts who helped me make the best choice as per my needs.”, she said.
Designed keeping shopper needs in mind, the experience centres offer a unique and first-of- its-kind mattress shopping experience. Choosing the right mattress can be a daunting task for many. To make this process simpler, Duroflex experience centres have in-store sleep experts who help consumers make an informed decision. Consumers can experience a wide range of innovative sleep solutions from Duroflex including the brand’s signature range ‘Duropedic’, which is India’s own doctor-recommended orthopedic mattress range to the high-performance ‘Energise’ range and premium eco-friendly ‘Natural Living’ range. Apart from the premium mattresses, customers can also explore antiviral mattress protectors, pillows, bed linen, and their recently launched furniture range at the experience centres.
Besides expert advice to make an informed choice, shoppers at the Duroflex Experience Centre can avail of unique services like free home delivery, custom-size mattress order, and bed measurements before placing the order. These unique services are a testament to the brand’s commitment to always put their customers’ needs and demands first and help India sleep better.
“With increased awareness around sleep, immunity, and overall health, people are
increasingly seeking genuine and innovative sleep solutions from a trustworthy brand; and as India’s sleep coach, we have been able to lead this change. Our Experience Centre is an integral part in fulfilling the consumer’s need and a testament to our endeavour to provide an immersive and innovative shopping experience of sleep essentials,” says Mohanraj Jagannivasan, President and Business Head – Duroflex.