Tuesday, October 15, 2024

Public App enables 30000 local promoters to geo-target their consumers

Ending the year 2021 on a high note, Public App, India’s largest location-based social network enabled more than 30,000 local promoters of Bharat to reach their neighborhood customers by promoting their offerings on the app at an affordable starting cost of Rs. 1000 only. Local promoters such as small businesses and politicians have utilized this opportunity to reach 5 million users in Rajasthan who use the app actively to stay updated about their surroundings through local verified updates. These local promoters across sectors have also reported phenomenal responses through the promotions and have witnessed a spike in demand for their products and services.

Small businesses that form the backbone of our economy were hit miserably due to the ongoing pandemic. States went through unpredicted patches of lockdowns that pushed small businesses to shut their shops and resulted in a significant drop in sales. Public app provide these businesses an opportunity to target their local consumers and promote their offerings digitally by geo-targeting their customers. This helped small businesses bounce back faster from the adverse impact of the pandemic
and get back up on their feet.

Deepak, GLC Healthcare, Sri Ganganagar who sells ayurvedic medicines says, “We offer a range of over fifteen ayurvedic products for different health concerns and have been using Public app consistently for the past three months to promote our products. We have successfully been able to reach our target audience, owing to the large user base of the platform, and have received a great response for our
ayurvedic products. Moreover, after the success in Ganganagar, we have been able to make our videos viral across regions of Rajasthan because of which we received several orders from across the state. Of all the social media platforms used, Public app has been one of the most beneficial in widening our reach. I urge more and more small businesses to reach out to Public app to benefit their business.”

Even national and local politicians on a state, tehsil, and gram panchayat level are using Public app to promote festive season greetings, new laws, or updates on upcoming elections in the most engaging and innovative video formats. Public app is also helping these politicians to create a deeper impact with the users as the promotions in vernacular languages seem more conversational. The app is uplifting
politicians at the grassroots level such as a gram panchayatmuhikya, by providing him a platform where he can geo-target the locals through a video ad and raise awareness about the new vaccination policy.

Mushtaq Khan, State President from Churu used the services of the app. He says, “We were delighted by the reach of the app. It effortlessly helped us get across the messaging of our party to our target audience. Even the designs offered by the app are eye-catching.”

Even the customers benefit equally from the promotions as they get to know about the local promoters and their offerings. Public App, owing to its vast reach and ability not only provides real-time updates but also connects small businesses, authorities, and politicians with their target audiences. From targeting citizens that live within the radius of their operations to using digital platforms to communicate their message to them in their local language through innovative ads, the app has been a boon in helping these local promoters create a deeper impact with the users.

Tarun Arora, Chief Operating Officer, Public App, says, “We are overwhelmed to see the trust that local promoters of India have showered on us, and this a testimonial of our commitment towards them. With them getting a good response through promotions done on Public App is a step forward for a better tomorrow. We have actively associated with 30000+ local promoters in India and aim to have at least 2 lakh by the end of this year.”

Public app has over 60 million+ active users and is used by 50,000+ elected officials, government authorities, citizen journalists, content creators, and media houses to connect with their locality. Public App is a social network for everything local: from hyper-local updates and happenings to hyper-local commerce, jobs, classifieds, and more.

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