Saturday, July 13, 2024

Fino Payments Bank is Rajasthan Royals’ Digital Payments Partner

Fino Payments Bank has announced that it will be the official Digital Payments Partner of the Rajasthan Royals for Season 15 of India’s biggest premier cricket competition.

“Competence and Sincerity are brand attributes which strongly connect Fino Payments
Bank and Rajasthan Royals. This convergence was a key factor in driving this association,” said Anand Bhatia, CMO, Fino Payments Bank.

This association with the Rajasthan Royals (RR), the inaugural winners of the cricket competition in 2008 and often known as the most entertaining team in the competition, is Fino’s maiden foray with the mega sporting event.

As the digital bank for Bharat, Fino Bank will have the opportunity to enhance its visibility to digitally savvy consumers who are associated with the Rajasthan Royals, the league and the sport of cricket as a whole.

Rajasthan Royals has a large, enviable base of loyal fans in the social media space. And Fino Payments Bank would see its core messages of convenience, accessibility,
proximity and trust, reach these fans and get amplified through the franchise’s digital
channels with the usage of various content buckets.

Announcing the association, Rishi Gupta, MD & CEO, Fino Payments Bank said, “In India, cricket and cinema are the biggest engagement avenues that have a Pan India appeal. We are proud and excited to be associated with the Rajasthan Royals and hence to the game of cricket. RR is known to promote cricketing talent from non-metros and smaller towns, our core markets. For us it is a great opportunity to reach out to the millennial consumer from urban and rural areas and create avenues for them to explore Fino’s digital payment offerings.”

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