Flipkart, India’s homegrown e-commerce marketplace, has consistently focused on democratising e-commerce through technology and has built an ecosystem which connects lakhs of local sellers to customers across India. Flipkart has enabled these Made in India brands to address evolving needs through brand-building programmes that include logistics, quality control and mentoring. Over 45% of new customers experience Flipkart through fashion today and over the past year, thousands of sellers from the State of Rajasthan have experienced positive growth, with several success stories originating from cities like Jaipur.
When it comes to enabling local sellers to build national brands, Flipkart has played a key role in several Jaipur-based success stories such as Katela Creations, Surhi, International CofTab, TapIn, Majestic Man, and Ganpati Bags to name a few. Many of these brands have experienced a record growth of over 150% Y-o-Y courtesy Flipkart’s marketplace.
With a nuanced understanding of India’s fashion needs, Flipkart has played a role in generating employment opportunities in Rajasthan and helped local fashion sellers break the geographical boundaries to build a loyal customer base that spans the length and breadth of India. It has also played a key role in bringing visibility for a growing number of sellers in Rajasthan to more than 400 million registered Flipkart customers across India.
Speaking about the positive fashion seller growth story in the State of Rajasthan, Sandeep Karwa – Vice President, Flipkart Fashion, said, “As India’s homegrown e-commerce marketplace, we continuously strive to expand our fashion product offerings in line with evolving customer preferences; while ensuring empowerment of Indian MSMEs and partnering in the ‘Make in India’ mission. We are
committed to supporting fashion sellers from Rajasthan to build national brands while connecting them to a countrywide customer base. We will continue to maintain a very focused approach for growing our fashion selection across price points and ensure success for all our stakeholders.”
Sahil, Founder, Ganpati Bags, Jaipur, said, “We began our business as a wholesaler and received the right guidance from Flipkart to give our brand its wings to soar. Flipkart’s unique Seller Services and Support Teams made it simple to pick up and deliver our products with utmost care, without hampering the quality. This has allowed us to gain loyal customers across India and create an ecosystem which helps a growing number of people across our business. We joined the Flipkart marketplace in October 2020 and within a year, the new face of Ganpati Bags has no geographical
barriers as we reach over 400 million registered users on Flipkart.”