India’s fifth-largest cement group and the leading cement company in the east, Nuvoco Vistas Corp Ltd has expanded its presence in the North region with the introduction of its premium cement portfolio. Revenue in the north region specifically Haryana, Western UP, Punjab, Delhi, and Madhya Pradesh focus on trade channel and brand building through a strong dealer network.
To address to growing needs of infrastructure sector, Nuvoco Vistas Corp Ltd plans to set up a grinding unit with a 1.2 million tonnes per annum capacity at its existing Plant at Bhiwani, Haryana. This is the first step towards the company’s expansion in the North region. This grinding unit willaid fullutilization of the clinker production in the region.
Currently Nuvoco’s product portfolio addresses to the complete spectrum of customerswith Ordinary Portland Cement (OPC), Portland Slag Cement (PSC), Portland Pozzolana Cement (PPC) and Portland Composite Cement (PCC), which are among the best in the industry based on BIS standards and premium raw material quality. Its flagship brands Concreto, Duraguard and Double Bull offers a right-mix across the price points. Double Bull is the fastest growing cement brand in the countrythat has been indigenously developed and has achieved a sale of over 5 million tons in a short span of five years. Concreto, a premium product offering remains a frontrunner in Eastern India and has a specialized variant for Northern India. Duraguard offers a vast range of productsthat are technologically advanced and meet the modern construction requirements.
Nuvoco is committed to creating value for all its stakeholders through a portfolio of innovative and sustainable products that are backed by robust research and are primary growth drivers filling latent market gaps. The company’s premium offering Concreto has seen 17% Y-o-Y growth in the sales volume in FY22. Duraguard is one of the most popular cement brands in the Northern and Eastern markets of India and has become a symbol of trust and longevity.Its range comprising Duraguard WaterSeal Cement received the first-ever Patent Certificate for its Water-Resistant Cement Composition.
The company stays committed to its sustainability initiatives by focusing on increasing the consumption of alternative fuel, promoting a healthy share of blended cement, and conserving natural resources through efficient Waste Heat Recovery systems, making a positive impact on the environment, and maximising the value creation for its stakeholders. As India’s long-term growth drivers remain intact, the company is well-positioned for growth to build a safer, smarter, and sustainable world.