Saturday, May 25, 2024

Flipkart Marketplace introduces new policies and capabilities to build a more inclusive e-commerce ecosystem

Flipkart, India’s homegrown e-commerce marketplace, has announced its continued commitment to sellers with a slew of new marketplace policies and capabilities to enable greater ease of doing business online. The initiatives aim to provide sellers a smooth and convenient experience on its platform with a host of new capabilities, programs and benefits to nurture their growth.

These new features and capabilities focus on ease of doing online business for MSMEs and supporting their sustainable growth. They include Easy Settlements, Simplified Rate Card, Single Final Settlement Value for the sellers, Reduction in the Platform Fee, growth programs – Flipkart Ignite and Business Experts to hand-hold sellers; AI-led cataloging support and other policies to drive more profitably for them on the Flipkart platform.

Jagjeet Harode, Senior Director and Head – Marketplace, Flipkart, said, “Enabling the growth and success of our seller partners is a key priority for Flipkart. We are committed to finding technology-based solutions to address the needs and challenges of the seller ecosystem. We have introduced the second phase of the Flipkart EDGE initiative to ensure sustained growth and ease of doing business online. The future of business is digital, and the initiatives and innovations we have introduced will help our MSME and seller partners take important steps towards making their business more resilient, profitable, and future-ready.”

Divyesh Shah, Senior Director and Head of Marketplace Product and technology, Flipkart, said, “We have strategically underlined the solutions and developed capabilities that will make it easier for our seller partners to do business on our online marketplace. Our goal through these new developments is focused on reducing the cost of operations through tech-led interventions, assisting them across all touchpoints and supplementing their business needs. We believe this initiative will encourage even more sellers to adopt online marketplaces and experience the convenience associated with them.”

This is an extension to the recent measures introduced by Flipkart in April 2022, including the seamless 10-minute onboarding process, ease of listing, and payment policies. Simplifying the onboarding process through mobile phones with fewer steps has resulted in a 2x increase in onboarded sellers and a 4x jump from the sign-up stage. The policies underline Flipkart’s deep understanding of seller needs and align with the company’s commitment to encouraging digital adoption among MSMEs.

Flipkart continues to make the online journey of MSMEs seamless with regular interventions, resources, and solutions even after the onboarding is completed. The company’s investments in technology, innovation, supply chain and business processes aim to build a more sustainable and inclusive platform.

Recent Articles

Related Stories

Leave A Reply

Please enter your comment!
Please enter your name here

Stay on op - Ge the daily news in your inbox