India’s leading digital marketplace for farmers – Tractor Junction organized ‘ITOTY’ – Indian Tractor of the Year award in association with CEAT Specialty to recognize the
innovation and hard work of the tractor and farm equipment manufacturers. The tractor industry is instrumental in the development and modernisation of the farm sector which is also a part of central government’s dream of becoming a $5 trillion economy. The sector is poised for high growth on the back of a good monsoon along with demand pick up, and rising consumption.
Mr. Amit Tolani, Chief Executive, CEAT Specialty said, “At CEAT our constant endeavor is to help farmers get the best productivity out of their farms through our superior products. We are happy to partner with ITOTY awards which also encourages the spirit of being the best. The combination of votes by industry experts and consumers ensures that the winners are the ones that have truly made a difference in farmers lives.
Speaking from the sidelines of the event, Mr. Rajat Gupta, Founder of ITOTY and Tractor Junction said, “Our primary aim is to create awareness and give information to farmers on farm equipment and other allied products. With ITOTY award, our goal is to award and encourage innovative products that help our farmers. Indian tractor industry and monsoon are the most accurate barometer of the rural economy of India. Healthy tractor sales are critical to boosting farm output. Easy availability of finance, deep distribution network, and innovative product is the key for the growth of tractor volumes.”
The third edition of the award function witnessed the participation of numerous national and international players. The awards were focused on their innovation, new products, and features.
Reflecting its great design and popularity, “Mahindra 575 DI XP Plus & Massey Ferguson 246 DYNATRACK” were jointly adjudged the “Indian Tractor of the Year 2022”, while Farmtrac 60 Powermaxx was awarded the “Best Tractor For Agriculture 2022”. In the Implements category, “MaschioGaspardo Super Seeder” won the “Machinery of the Year 2022” award. While “Powertrac Powerhouse Series” earned the title of “Launch of the Year”