Star Union Dai-ichi Life Insurance (SUD Life), a joint venture between two of India’s leading public sector banks, Bank of India and Union Bank of India, and Dai-ichi Life Holdings Japan has appointed Arjuna award-nominated badminton champion H.S. Prannoy as a Brand Ambassador.This association also marks the very first brand partnership signed with the badminton champion, post his historic win at the Thomas Cup.
On having H.S. Prannoy partnering with SUD Life, our Marketing Head Mr. Arindam Ghosh said, “ As a player, Prannoy embodies passion for excellence and a great commitment to serving the nation. He has come up a long way and we observe in his journey, is the Passion for Excellence, and being committed to the game, even in the face of any obstacles. Similarly, we at SUD Life our committed do our best in giving solutions that caters to the needs of our consumers, the partners, and the stake holders. We are delighted to partner with Prannoy and warmly welcome him into the SUD Life family.”
H.S. Prannoy expressed his excitement by saying, “Joining the SUD Life family was a logical step for me. I firmly believe that there is a need to educate Indians, especially the youth, about the need and the importance of having a life insurance policy to help them plan for their future financial requirements, at the right time. Further, we all know the truth that anything can happen to anyone anywhere, so it is best to get insured and secure your family’s future. I am happy be a part of the brand’s vision and look forward exciting times ahead.”