Saturday, July 13, 2024

AU Small Finance Bank associates with PHED Jaipur to Launch ‘Neer-Nidhi Nirmaan’

AU Small Finance Bank, the largest small finance bank in the country, today announced the inauguration of Neer-Nidhi Nirmaan initiative, in collaboration with the Public Health Engineering Department (PHED), Jaipur. This is a pioneering initiative focused on waste-water management and its reuse for plantation, marking a significant step towards environmental sustainability and water conservation.

The event was graced by the Cabinet Minister at P.H.E.D. & Ground Water Department in Government of Rajasthan, Shri Kanhaiya Lal Chaudhary, along with key representatives from AU Small Finance Bank, Mr. Saurabh Tambi, Executive Vice President, Marketing & CSR, and Mr. Arvind Purohit, National Business Head Govt. Business & Wholesale Deposits.

Neer-Nidhi Nirmaan is a step towards wastewater management at a smaller scale, a model
designed to be replicated at other government premises and household levels through community education and capacity building. The project, inaugurated during the Van Mahotsav week, involves the installation of a sewage treatment plant capable of recycling 2000-3000 litres of wastewater daily. Additionally, 776 plants have been planted in the PHED office premises, which will sustain due to the treated water.

At the launch of the campaign, the Cabinet Minister at P.H.E.D. & Ground Water Department in Government of Rajasthan, Shri Kanhaiya Lal Chaudhary, said that it is necessary to save trees for protection of the environment. Where trees are saved, nature becomes safe. He said that under this campaign, we have set a target of planting one lakh saplings in a single day in all the offices, institutions and pump houses of the water supply department across the state. He said that due to excessive water exploitation, increasing demand for water and low recharge of ground water, many areas of Rajasthan have become dark zone. He said that the biggest crisis in the coming times will be that of water and we will have to make efforts to save water from today.

Speaking about the association, Mr.Sanjay Agarwal, Founder, MD & CEO, AU Small Finance Bank, expressed, “AU SFB is deeply committed to ESG initiatives. Our collaboration with PHED, Jaipur, for this noble cause reflects our dedication to environmental stewardship and sustainable practices. Through Neer-Nidhi Nirmaan, we aspire to motivate stakeholders to embrace sustainable lifestyles and the ‘4Rs’ of water conservation: Reduce, Reuse, Recycle, and Replenish. This initiative will not only significantly reduce wastewater discharge but also create green spaces and nurture a sense of responsibility for the well-being of our planet. Treated water from Sewage Treatment Plants (STPs) is accepted worldwide and removes contaminants to such an extent that makes the water safe for various non-potable applications, contributing to effective water conservation.”

AU Small Finance Bank continues to demonstrate its commitment to ESG initiatives and
customer-centric solutions with the AU Green Fixed Deposit. This innovative product channels funds exclusively into vital green projects, such as solar power and electric ‘Neer-Nidhi Nirmaan’mobility solutions, actively supporting climate action.

Recent Articles

Related Stories

Leave A Reply

Please enter your comment!
Please enter your name here

Stay on op - Ge the daily news in your inbox