Saturday, July 13, 2024

Biryani Showdown: Rice Brands Ignite Flavorful Ad War on World Biryani Day

Biryani War: Choose Your Favorite – One Day or Every Day

Veg and Non-Veg Biryani are now in a fresh bout, as top rice brands join the fray with clever ads; this rivalry takes a new dimension. On World Biryani Day, Fortune Biryani Special Basmati Rice, India Gate Rice, and Dawaat Rice engaged in a high-profile marketing battle on Mumbai’s Western Express Highway.

Inspired by Pepsi vs. Coca-Cola famous ambush marketing campaigns, rice brands now upped their game. Fortune’s ad claimed “Every day is Biryani Day with Fortune,” positioned strategically next to Dawaat’s “World Biryani Day” hoarding. India Gate Rice jumped in, asserting its superiority.

Ambush marketing, when executed well, grabs attention and creates a lasting impression. In this case, the clever campaigns succeeded in spotlighting all three brands. Ultimately, Fortune Biryani Special Basmati Rice stood out for its timely response, but when it comes to biryani enthusiasts, the real test remains in the taste!

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