Saturday, July 13, 2024

Adani Unveils #DeshkaGeetAtOlympics Campaign to Rally Behind Indian Athletes

As Indian athletes gear up for the 2024 Paris Olympics, the Adani Group, their principal sponsor, has launched the #DeshkaGeetAtOlympics campaign. This initiative highlights the dedication of the athletes, who train tirelessly to win and hear the national anthem on the global stage.

The campaign features an inspiring film showcasing top Indian athletes preparing for the Olympics, aiming to surpass the seven-medal haul from Tokyo 2020. It captures their relentless dedication and evokes patriotism among viewers.

Adani Group is committed to enhancing India’s sports ecosystem, nurturing future champions, and supporting them in events like the Commonwealth Games, Asian Games, and Olympics. Since 2016, Adani has supported over 28 athletes in various sports, including Commonwealth Games gold medalist wrestlers Ravi Kumar Dahiya and Deepak Punia, and boxer Amit Panghal, all of whom have achieved significant success.

Sanjay Adesara, CBO of Adani Sportsline, said, “We extend our best wishes to our champion athletes and are committed to supporting them in their quest for excellence. Let’s cheer them on and motivate them to achieve more success than ever before.”

#DeshkaGeetAtOlympics campaign
#DeshkaGeetAtOlympics campaign, with Adani Group as the principal sponsor

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