Starbucks India invites coffee lovers to “Take a Blonde Turn” with their globally loved Blonde Espresso Roast, a smooth, vibrant offering now available across all stores in India, with no additional charge for customisation. The Blonde Roast reflects Starbucks continued commitment to coffee personalisation and flavour innovation.
“India’s coffee culture is undergoing a bold transformation, it’s no longer just about drinking coffee, it’s about defining your own coffee experience,” said Sushant Dash, CEO, TATA Starbucks. “With Blonde Roast, customers can explore new flavour profiles and personalise their cup freely, with no added complexity. We’re empowering customers to shape their coffee exactly the way they like it. This is about more than just taste, it’s about freedom, individuality, and a deeper connection to coffee. It marks a new chapter in India’s evolving coffee journey, where every cup can reflect who you are.”
Blonde Roast Day and Limited-Time Monsoon Beverages
To celebrate the Blonde Espresso Roast, Starbucks India will host Blonde Roast Day on 5th July across select stores, spotlighting the lighter roast as a symbol of evolving coffee culture and customisation.
The Starbucks Customisation Promise
Blonde Espresso is a lighter, smoother option to Starbucks India’s espresso lineup, perfect for those seeking a more delicate flavour, whether enjoyed on its own or in personalised beverages. This offering reinforces Starbucks India’s commitment to elevating personalization and broadening flavour choices, while continuing to serve the finest quality Arabica coffee. Every sip is a reflection of Starbucks dedication to innovation, craftsmanship, and customer-centricity.