Thursday, October 30, 2025

BGMI Launches ‘Beyond Battlegrounds’ Initiative to Spotlight Real-Life Stories from the Heart of India’s Gaming Culture

Bengaluru, August 07, 2025 – In a powerful display of community, creativity and grassroots innovation, KRAFTON India has launched ‘Beyond Battlegrounds’, a digital storytelling initiative that brings to life the soul of Indian gaming through the eyes and dreams of its most passionate BGMI fans. Leading this movement is the extraordinary journey of Karan Kargwal, a 28-year-old railway technician from the desert town of Sri Ganganagar, Rajasthan, who, against all odds, built a fully functional, full-scale replica of the iconic BGMI buggy atop the roof of his modest home.

Armed with nothing but scrap metal, salvaged parts, an engine from his old motorcycle, welding tools, and a phone camera, Karan spent countless weekends under the sweltering desert sun, fabricating a real-world tribute to his favourite in-game vehicle. With no formal training in engineering or design, and working full-time at Indian Railways, he reverse-engineered the buggy from gameplay screenshots and 3D models – fueled only by sheer determination, love for the game, and support from his family.

“Gaming in India is no longer a niche – it’s a movement led by creators from the heart of small-town India,” said Saurabh Shah, Head of People Operations, KRAFTON India. “At KRAFTON, we’re not just witnessing this shift – we’re backing it. With Beyond Battlegrounds, we’re championing everyday gamers who are turning passion into purpose and gameplay into real-world impact. Karan’s buggy isn’t just a build- it’s a symbol of how gaming is fuelling ambition, creativity, and identity in places the world rarely looks.”

BGMI Launches 'Beyond Battlegrounds'
BGMI Launches ‘Beyond Battlegrounds

The result is a short film that captures the grit, emotion, and community behind one of India’s most unique gaming-led innovations. It is now live on BGMI’s official YouTube, Instagram, and Facebook pages. The campaign aligns with KRAFTON’s long-term vision of building an inclusive, decentralized gaming ecosystem where grassroots creators can thrive.

 

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