Axis Max Life Insurance Limited. (“Axis Max Life” / “Company”), formerly known as Max Life Insurance Company Limited, announced the launch of the Axis Max Life mobile appthat is designed to simplify life insurance managementand enhance overall customer experience. The app also introduces a wellness benefitthat promotes holistic wellness. It is available for both Android and iOS devices.
This new app extends Axis Max Life’s digital offerings, creating a one-stop experiencethat
enhances customer convenience and engagement.
Manu Lavanya, Senior Director & Chief Operations Officer at Axis Max Life said, “At
Axis Max Life Insurance, our customer focus drives everything we do, from delivering consistent growth and value to building smarter, more human experiences. The Axis Max
Life App marks a bold step in this journey, integrating policy services with wellness benefits
for a seamless, holistic experience. Backed by AI, intelligent nudges, and customer empowerment through Do-It-Yourself (DIY) journeys, we’re deepening engagement and
redefining life insurance as a partner in protection, care, and everyday value.As customer
awareness and expectations rise, we are committed to leveraging Gen AI and customer data analytics to proactively meet their evolving needs.”
The app also introduces a Wellness Benefit, offering complimentary health assessments,
annual check-ups, 24×7 health support, and personalized wellness plans. Customers can
track steps, monitor vitals, participate in fitness challenges, and enjoy discounts on doctor
consultations, medicines, and lab tests.