“PROPTYO”, an emerging co-ownership model in branded resorts on sales lease back model, that makes luxury resort ownership both accessible and rewarding has been launched in India. Specifically crafted for the high-potential space of branded resorts, PROPTYO enables two or four individuals to co-own a single premium unit, each with their own benefits and independent rights.
Speaking on the launch, Mr. Puneet Maheshwari, Chief Operating Officer, said, “PROPTYO is a bold step towards democratizing resort ownership. We believe that the future of hospitality investment lies in access and innovation. Through this model, we’re opening up the world of branded resort on SLB model investments to a much wider investor base, while also enabling our sales partners to expand their reach and earnings potential. It’s a win-win for all.”
PROPTYO also introduces a unique Sales-Lease-Back model, enabling co-owners to monetize their share while retaining usage through leaseback benefits offering both liquidity and lifestyle access. This hybrid model provides unmatched adaptability, combining
investment growth with experiential luxury.