Siemens Healthineers inIndia kicked off the ‘Knowing is Comforting’ campaign to address Scanxiety, the heightened anxiety, fear, or distress that people may experience before, during, and after a medical imaging scan.
The campaign aims to raise awareness and ease patient anxiety around diagnostic imaging such as Mammography, MRI, CT, and PET CT scans. Through a series of well-crafted awarenessvideos in English and nine regional languages-Assamese, Bengali, Hindi, Gujarati, Kannada, Marathi, Malayalam, Tamil, and Telugu-the campaign seeks to empower patients with a better understanding of modern imaging, highlighting how recent innovationshave made scans better and more comfortable for everyone.
Hariharan Subramanian, Managing Director of Siemens Healthcare Pvt. Ltd., added, “Early and precise diagnosis leads to better outcomes, timely treatment, and effective management of lifestyle diseases. Driven by years of listening to healthcare practitioners, patients, caregivers and understanding the challenges they face, we strive to deliver solutions that truly meet their needs. Through this awareness campaign, we reaffirm our mission to make healthcare more approachable and trusted, equipping every patient and caregiver with the knowledge they need to undergo the imaging process confidently, if advised.”
By focusing on how advanced technology is improving patient experience, Siemens Healthineers underscores its commitment to pioneering healthcare, for everyone, everywhere, sustainably.