Meesho concluded its annual Mega Blockbuster Sale 2025 with record participation from customers, sellers, and brands. This year’s sale highlighted how technology, affordability, and trust are reshaping festive commerce at Bharat scale.
The Mega Blockbuster Sale 2025 captured the evolving journey of Bharat’s shoppers, from families in Tumkur adding kidswear to their carts, to first-time users in Bavla discovering trusted products through image search, to businesses from Delhi to Vishakhapatnam launching millions of new products ahead of Diwali.
The platform welcomed ~206 crore customer visits, with shoppers spending over 117 million hours on Meesho during the sale. Prepaid transactions also surged ~57%, underscoring how digital payments have now become second nature for Indian shoppers.
Festive staples such as kurtis, jewellery, lipsticks, puja decor, and kids’ ethnic wear topped shopping lists, while shoppers also embraced new needs. Office supplies shot up ~97% YoY, sports & fitness equipment by ~86%, health & wellness essentials by ~69%, and books by ~66%, turning the sale into a mix of celebration and everyday discovery.
Content commerce is fast emerging as the next powerful wave of growth on Meesho. In the run-up to the sale, nearly 30,000 creators came onboard, producing ~3.5 lakh videos across social media and on Meesho’s own in-app format, Video Finds, which drew ~1.3 billion views and transformed into a digital bazaar.