Hindware, India’s leading bathware, tiles, and consumer appliances brand, introduced its new brand positioning, ‘Designed for Sukoon’. Under this positioning, the company has launched an integrated brand campaign that reimagines homes as sanctuaries going beyond functionality to offer true wellbeing and comfort. Conceptualised and created by MullenLowe Lintas Group, the campaign reflects Hindware’s brand promise of creating a warm and inviting world for consumers, filled with Calm, Care, Comfort, Love & Playfulness, ensuring that Hindware is not just a brand in their home, but an integral part of their busy lives.
Mr. Shashvat Somany, Head of Strategy, Somany Impresa Group and Non-Executive Non‑Independent Director, Hindware Limited added, “For over six decades, Hindware has been synonymous with innovation, quality, and trust. With Hindware ‘Designed for Sukoon’ campaign, we are entering an exciting new chapter that unifies our entire portfolio of Bathware, Tiles, and Kitchen appliances under one cohesive brand positioning. This campaign is a celebration of everything Hindware stands for — blending design, technology, and emotion to transform every home into a sanctuary of peace and comfort.”
Speaking on the campaign, Mr. Nirupam Sahay, CEO, Hindware Limited, said, “At Hindware, our constant endeavour is to move beyond functionality and create solutions that truly enrich everyday living. With Hindware ‘Designed for Sukoon’, we are showcasing how innovation and design excellence come together across our portfolio of Bathware, Tiles and Consumer Appliances to transform a house into a home that nurtures peace, comfort, and care, and provides precious moments of Sukoon. This campaign reflects our commitment to staying closely connected with our customers and anticipating their evolving needs.”