How many brands do you know that can look in the mirror, laugh at their flop era… and turn it into their power move? Well, Bingo! Potato Chips just did exactly that.The brand is entering its boldest chapter yet — one that begins with a self-roast, crafted in a unique new campaign.
*Two New Flavours. One Killer Comeback*
The comeback isn’t just talk. It’s got serious punch with the launch of two electrifying new flavours.Butter Garlic – a first-to-market in the chips category delivering the experience of Garlic Bread in a chip and Himalayan Pink Salt – a refined flavor preferred by evolving consumers& delivered through unique pink tinted chips.
“Humour has always been in Bingo!’s DNA. So, when we decided to re-introduce Bingo! Potato Chips in North & West India, we knew we had to do it our way — with wit, honesty, and swag. This isn’t just about a comeback,it’s about a new energy, a new attitude, and a brand that’s owning its journey — the successes and the failures”, said Mr. Suresh Chand, VP & Head of Marketing, Snacks Noodles & Pasta, ITC Foods.
“As a creative team, this was our first rodeo with brand Bingo!, and we’re thrilled that our fun meters and strategic compasses pointed in the same direction. It’s rare, but when mischief and marketing meet at the right spot, magic happens. Here’s hoping BigNo gets a big Yes from both the industry and the audience”, said Mr. Rohit Dubey, Senior Executive Creative Director at Ogilvy.
Bingo! Potato Chips is back. And this time, the answer to Bingo! is a resounding YES.