Generali Central Insurance (GCI) and Generali Central Life Insurance (GCLI), today announced the launch of their first brand campaign Here Now. The first-of-its-kind joint brand campaign betweenlife and non-lifebusinesses, following its rebranding, after the Central Bank of India joined the Generali Group as a joint venture partner earlier this year, urges individuals and families to act today and secure their future through insurance for a better tomorrow.
Anup Rau, MD & CEO, Generali Central Insurance, said, “Insurance is a financial safety net that protects not just individuals, but the stability of families and the economy as a whole. Through our Here Now campaign, we aim to inspire people to take charge of their future today, because tomorrow’s security depends on the decisions we make in the present. Generali Central Insurance reflects the powerful synergy between two iconic institutions—Generali Group, with nearly 200 years of global insurance expertise, and
the Central Bank of India, with over a century of deep-rooted presence in India’s financial and geographical landscape. Through this campaign we have tried to bring Generali’s global philosophy to life through local storytelling that resonates deeply with Indian audiences and reflects the brand’s promise to be a Lifetime Partner who is always Here Now. We believe by harnessing the Bank’s extensive branch network and community trust, we are uniquely positioned to bridge the protection gap, enhance insurance awareness, and deliver comprehensive, customer-centric solutions.”
Commenting on the launch of the campaign, Alok Rungta, MD & CEO, Generali Central Life Insurance, said, “At Generali Central Life Insurance, we understand that every decision made today lays the foundation for financial security for the future. Life insurance plays a vital role across all stages of life – offering protection, peace of mind, and financial stability when it matters most.We believe our responsibility goes beyond providing life cover. Every interaction is a chance to build trust, offer reassurance, and be present in the moments that shape people’s lives – whether it’s guiding someone
through a decision or supporting them during a claim.Our Here Nowcampaign reflects this belief. It brings our Lifetime Partner philosophy to life – powered by purpose, driven by action, and rooted in care. Because a Lifetime Partner is a ‘Here Now’ Partner – present, engaged, and committed to every moment that matters.”