Mars Wrigley India proudly announces Rohit Shetty, the renowned Bollywood director known for his action-packed films, as the new ambassador for SNICKERS®. This collaboration is a fresh installment of the iconic “You’re Not You When You’re Hungry” campaign. Known for his dynamic flair and high-octane energy, Shetty brings an exciting new dimension to the brand, promising to resonate with audiences across India.
In the new TV commercial, conceptualized by DDB Tribal, Shetty’s legendary car stunts are on full display as he mentors a young driver at a driving school. After a series of adventurous maneuvers, the car ends up in the sea, highlighting the campaign’s humor. The boy offers Shetty a SNICKERS®, quipping, “You become Rohit Shetty when you’re hungry.” After eating the bar, Shetty transforms back into a calm instructor, perfectly illustrating the brand’s message.
Nikhil Rao, Chief Marketing Officer of Mars Wrigley India, expressed enthusiasm for the partnership, stating that Shetty’s adventurous spirit aligns perfectly with SNICKERS®. The campaign, infused with high-energy drama and humor, is designed to connect especially with Gen Z audiences, reinforcing SNICKERS® as the ultimate hunger bar. Iraj Fraz, Creative Head at DDB Tribal, added that working with Shetty has been a riot and that the campaign’s fresh interpretation will delight audiences nationwide.