Axis Max Life Insurance Ltd. formerly known as Max Life Insurance Company Ltd., announced planting7000+ samplings across its 35 branches in Tier 3 and Tier 4 cities, under its ‘Insure Earth’ program today. Over 1,700 volunteers, including employees, agency partners, and local community members, actively participated in a synchronized tree plantation drive in 35 Aarohan branches spread across Himachal Pradesh, Uttarakhand, Uttar Pradesh, Rajasthan, Gujarat, Maharashtra, Madhya Pradesh, Jharkhand, Bihar, West Bengal, Odisha, Andhra Pradesh, Karnataka, Tamil Nadu, and Kerala.
The plantation initiative aims to promote green living by transforming local hotspots, such as parks, schools, and public spaces, into greener and cleaner environment. Additionally, local communities are being actively engaged to ensure shared ownership and long-term sustainability.
Sumit Madan, Chief Distribution Officer, Axis Max Life said, “At Axis Max Life, we believe in delivering on our promise of ‘Double Bharosa’—a promise to protect not only the financial future of our customers but also the future of the planet for future generations. As we expand beyond metro and tier 1 cities, we aim to foster deeper connection with communities in these cities by providing financial security as well by actively participating in their environmental well-being. By planting saplings in these regions, the campaign is set to create a ripple effect, bringing local communities together and raising awareness about the importance of environmental preservation.”