Ramraj Cotton, India’s premier brand for traditional and ethnic wear, has announced actress Meenakshi Chaudhary as the brand ambassador for its newly launched premium towel range, Mrithu Towels. Marking its entry into the premium home textile segment, the Mrithu Towels collection blends luxury, comfort, and eco-conscious design, crafted from the
finest 100% cotton and bamboo fibres across four thoughtfully curated categories. This strategic collaboration reflects Ramraj Cotton’s evolving identity and commitment to offering lifestyle products that resonate with today’s discerning consumers. As the first-ever female face of the brand, Meenakshi Chaudhary brings a graceful and contemporary charm, symbolising a refreshing new chapter for the legacy brand. The announcement was made
byMr. B.R. Arun Eashwar, Managing Director of Ramraj Cotton. A 360-degree campaign featuring Meenakshi Chaudhary will be launched shortly across television, digital, Print and retail platforms, highlighting the brand’s timeless values of quality, comfort, and cultural pride.
Mr. Arun Eashwar, Managing Director, Ramraj Cotton, said, “The launch of Mrithu Towels exemplifies Ramraj Cotton’s unwavering dedication to delivering exceptional quality, innovative designs, and sustainable options for our customers. Whether one seeks luxurious comfort, eco-conscious materials, or practical functionality, the Mrithu Towels collection has something for everyone. This introduction reinforces Ramraj Cotton’s legacy of bringing unparalleled elegance and excellence into Indian households.”
Speaking on her association with the brand, Meenakshi Chaudhary said, “I am deeply honoured to be chosen as the brand ambassador for MrithuTowels by Ramraj Cotton, a brand that has consistently upheld India’s rich traditions and cultural heritage. This collaboration resonates with my values, as it emphasizes quality, authenticity, and a commitment to sustainable practices. I look forward to representing a brand that not only delivers exceptional products but also celebrates the essence of Indian craftsmanship and innovation.”