–Nuvoco Vistas Corp Ltd., India’s fifth-largest cement group by capacity, concluded the grand finale of Nuvoco Duraguard Cement presents ‘Sabse Khaas Pehelwaan’ on May 2, 2025, at the Talkatora Indoor Stadium, New Delhi.
The event crowned Aakash Kumar from Jhajjar as the SabseKhaasPehelwaan in the 61 kg
men’s weight category, along with winners in other categories — Jaideep from Sonipat (74
kg, men) and Anirudh from Sonipat (125 kg, men). Among the women, winners included
Parveen from Hisar (53 kg), Neha from CharkhiDadri (62 kg), and Priya from Jind (76 kg). The first prize carried ₹1,00,000, followed by ₹50,000 for the second place and ₹25,000 each for joint third-place winners. The champions will also have the opportunity to feature as brand ambassadors in micro-markets, further reinforcing the local connect.
Chirag Shah, Head of Marketing, Innovation and Sales Excellence at Nuvoco Vistas Corp. Ltd. stated, “The grand finale of ‘SabseKhaasPehelwaan’ marked the culmination of a campaign that beautifully brought together culture, community, and brand purpose. Over the past 45 days, we’ve witnessed incredible talent, unwavering passion, and overwhelming enthusiasm from both participants and spectators. Just as these athletes represent the best of Haryana, Nuvoco Duraguard represents the best in construction performance. This campaign has helped us deepen brand affinity across one of our most strategic markets and strengthened our position as a trusted company that stands by local pride, culture, and progress.”