Aviva Life Insurance, one of India’s leading private life insurance companies, has been awarded the prestigious Product of the Year 2025 title in two key categories: Life Insurance – Retirement Income and Life Insurance – ULIP. The recognition was based on a nationwide consumer survey conducted by NielsenIQ, as part of the 17th edition of Product of the Year in India.
Commenting on the win, Asit Rath, CEO and MD, Aviva India, said, “We are truly honoured to be recognised as Product of the Year 2025 in two key life insurance categories: Retirement Income and ULIP. The Aviva Signature Increasing Income Plan and Aviva Signature Investment Plan were thoughtfully designed to address our customers’ real-life needs, whether it’s creating a reliable stream of income post-retirement or building a disciplined investment habit for the future. Being voted by consumers as the most innovative in both categories is a powerful validation of our approach. We thank our customers for their trust and we remain fully committed to meeting their expectations, as their continued support is valuable to us.”
Speaking on the achievement, Raj Arora, CEO, Product of the Year India, said, “Consumers across the country have recognized two of Aviva Life Insurance’s products as Product of the Year 2025 winners in two categories: Retirement Income and ULIP. These wins are a testament to Aviva’s commitment to customer-first innovation, financial foresight, and product excellence. In a year where consumer choices spanned diverse categories from wellness and home solutions to financial security, it is commendable that Aviva Life Insurance stood out in two mission-critical segments of life insurance. We congratulate the Aviva team for earning the trust and votes of Indian consumers through thoughtfully designed and future-ready financial solutions.”