Flipkart, India’s homegrown e-commerce marketplace, announced the launch of Flipkart Black, a premium subscription program, evolving from the existing VIP subscription program, which offers an impressive suite of shopping and other lifestyle benefits. For a membership of INR 1499 (with an early bird offer of Rs. 990 valid until the first month
of launch), this personalized premium subscription program is designed to empower members by putting them in charge of their digital experiences, enabling them to curate their specific choices linked to benefits across shopping, entertainment and travel experiences. By empowering them to choose exactly what they require, the rewards ecosystem is built around the customer and designed to benefit them in a way that suits each shopper’s specific needs.
Speaking about the launch, Rahat Patel, Vice President -Loyalty, Flipkart, said, “Our digitally savvy customers have evolved beyond the basic needs of value and convenience. They seek better control over their choices when it comes to online shopping and entertainment experiences. ‘Flipkart Black’ is designed to empower these customers with exactly that – by truly putting them in charge of their digital experiences and rewards.The first set of benefits is primarily focused on shopping, entertainment and travel. We will continue to expand this in future and keep solving for our customers.”