super.money, a Flipkart-backed leading UPI platform, has launched a new digital ad film featuring legendary cricketer Jonty Rhodes as its ‘Cashback Catcher’. Known for his lightning-fast reflexes, agility, and precision on the field, Jonty personifies today’s savvy spender who is nimble, alert, and done with gimmicks.
The film aims to build awareness about super.money’s co-branded credit cards with leading banks and their unwavering promise of transparent value. The ad film is currently being launched across digital and social platforms in collaboration with folks from the sports (cricket) world like *Insert cricketer name*, to heighten intrigue and user engagement.
Premanshu Singh, Co-Founder, super.money says “At super.money, we believe rewards should be simple, consistent, and genuinely valuable, not complicated or conditional. Our mission has always been to ensure that users feel the joy of getting something back every time they spend, through flat and reliable cashback. Jonty Rhodes brings that same spirit to life in this campaign, always on the move, always alert, and always diving for what’s truly rewarding. In many ways, Jonty isn’t just playing himself, he is playing every Indian consumer, jumping through apps and finally landing where cashback is real.With this film, we are not just telling a fun story, we are reinforcing our commitment to shift consumer expectations and make tangible rewards a standard.”