FlixBus, a leading intercity mobility provider, announced a groundbreaking partnership with the Department of Tourism, Government of Rajasthan, aimed at promoting Rajasthan’s vibrant culture and heritage through innovative mobility solutions. The collaboration was officially launched today at a ceremonial flag-off at the iconic Albert Hall Museum, Jaipur, led by Hon’ble Deputy Chief Minister Smt. Diya Kumari, alongside key officials from the Government of Rajasthan.
Celebrating Rajasthan’s Cultural Legacy on the Move
As part of this initiative, FlixBus will operate heritage-themed, custom-branded buses showcasing the rich tourism destinations of Rajasthan. These special buses will run daily on major routes, including London–Cambridge in the UK andDehradun-Haridwar-Delhi-Jaipur in India, bridging international and domestic travellers with Rajasthan’s stories and sights.
Passengers travelling on these routes will experience a unique journey with culturally immersive branding, turning every ride into an invitation to discover Rajasthan’s heritage. A QR code linked to the official website of the Department of Tourism, Government of Rajasthan will also be prominently displayed on the buses, to enable further exploration by potential visitors.
Exclusive Museum Access and Promotional Campaigns
In a unique gesture to make art and culture more accessible, 100 FlixBus passengers arriving in Jaipur during the promotional period will receive free entry to the Albert Hall Museum. The partnership will be amplified through joint social media campaigns, inspiring user-generated content. Prominent personalities—including Smt. Diya Kumari and the Indian diaspora in the UK—will participate to share Rajasthan’s legacy with a global audience.
Speaking at the event, Hon’ble Deputy Chief Minister Smt. Diya Kumari said:
“I am delighted to see Rajasthan’s vibrant cultural heritage showcased through this unique partnership with FlixBus. I am confident this initiative will inspire travelers from across the UK and India to discover the beauty and legacy of Rajasthan.”
Speaking at the event, Surya Khurana, Managing Director, FlixBus India said:
“This partnership is testament to FlixBus India’s commitment to blending reliable, sustainable mobility with cultural storytelling. By connecting destinations and people, we hope to make Rajasthan’s artistic and historic legacy accessible to travelers from near and far.”