Nuvoco Vistas Corp. Ltd., India’s fifth-largest cement group by capacity, has launched its “Mera Bharosa Nuvoco ZERO M” campaign, appointing 300 dealers as brand ambassadors for its flagship product from the Modern Building Materials (MBM) business vertical – Nuvoco ZERO M IWC+.
Nuvoco’s MBM business is a vital part of its 360-degree construction ecosystem, offering high-performance finishing solutions. Catering to a fast-growing market, MBM includes Construction Chemicals, Multipurpose Bonding and Waterproofing Agents, Wall Putty, Tile & Stone Adhesives, Tile Grouts, Ready-Mix Dry Plaster, Block Joining Mortar, Dry Bag Concrete, and Cover Blocks under the ZERO M brand.
Chirag Shah, Head of Marketing, Innovation and Sales Excellence at Nuvoco Vistas Corp. Ltd., said: “Through the ‘Mera Bharosa Nuvoco ZERO M’ campaign, we are celebrating the true heroes of our business –Our Dealers. At Nuvoco, we know that trust is forged at the ground level and true credibility comes from those who serve our customers every day. These dealers are trusted advisors in their communities, whose recommendations shape brand perception and influence buying decisions. This campaign
reflects our commitment to strengthening Nuvoco as a brand anchored in trust, and it aligns with our mission of being a Trusted Building Materials Company Creating Value for our Stakeholders.”