Meesho Mall has announced partnerships with FMCG players Dabur, and Reckitt, bringing their trusted personal care brands to consumers across India. With this association, household names such as Durex, Moov, Veet, Dettol, and Dabur are now accessible to Meesho’s value-conscious consumers, particularly in Tier-2+ cities.
This collaboration reflects a shared commitment to making quality products affordable and accessible to Indian households. The expanded portfolio will further strengthen Meesho Mall’s presence in the personal care category.
Within one month of launch, the platform has witnessed traction in categories such as hair oils, oral care, and personal hygiene, with high traction coming from cities like Roorkee, Jabalpur, Thanjavur, Nashik, and Shillong. Notably, a majority of new online shoppers hail from Tier 2+ regions, reflecting the growing appetite for value-driven products beyond metros.
Looking ahead, Meesho plans to expand its product assortment by retaining and onboarding additional brands, allowing them to offer low ticket products and increase penetration across high frequency product categories , introducing specially-priced SKUs, and offering curated bundles. By leveraging Meesho’s presence in Tier 2+ markets, Meesho aims to help partner brands strengthen their connection with Indian households seeking affordable, trusted options.