2025: Just in time for the festive season, Dollar Industries Limited has launched a new festive collection for its women’s wear brand, Dollar Missy, celebrating the power of perfect outfit pairings with an exciting advertising campaign titled “Missy Ne Bana Di Jodi”.
Featuring an array of rich, festive hues, figure-flattering fits and versatile designs, the new collection is thoughtfully crafted to meet the style needs of today’s women. Whether paired with stylish tunics, elegant kurtis or casual tops, Missy leggings elevate every ensemble, making them a must-have for the season. the campaign introduces a fresh, fashion-forward festive collection that blends comfort, color, and contemporary style.
“Festive seasons are all about looking and feeling your best, and with our new Dollar Missy collection, we’ve created the perfect blend of comfort and festive flair. This launch is a celebration of vibrant colours, versatile styles, and the confidence that comes from the perfect fit. Our new TVC featuring Dollar Missy’s brand ambassador Yami Gautam beautifully captures that spirit, showing how Missy leggings complete every festive look with effortless charm,” said Mr Vinod Kumar Gupta, Managing Director, Dollar Industries Limited.
Speaking about the campaign, Ms Yami Gautam, Brand Ambassador, Dollar Missy
said, “ I’m someone who’s always mixing and matching my wardrobe — a kurti one day, a breezy top the next. What I love about Missy leggings is that they just get it right every time. They’re my go-to partner in crime when I want to feel comfy but still look put together. That’s the magic this campaign celebrates.”