When the clock struck midnight on September 21, India’s biggest shopping festival began counting in minutes. During the Early Access of The Big Billion Days 2025, Flipkart Minutes
recorded over 45 lakh unique visitors and a 2X rise in order volumes compared to regular days. From the very first hour, The Big Billion Days on Flipkart Minutes reflected how India celebrates today – instant, joyful, and bigger than ever. Compared to the pre-festive period, new customers on Flipkart Minutes grew by 2.6X during Early Access of the sale. In the
course of the first hour of Early Access (between 12 AM – 1 AM), the fastest delivery for an iPhone was completed in under 3 minutes.
Hemant Badri, Senior Vice President, Head of Minutes & Supply Chain, Customer Experience and ReCommerce, Flipkart Group, said, “This Big Billion Days marks a turning point in how India shops. For the first time, millions of customers are celebrating the country’s biggest shopping festival not just online, but instantly – with Flipkart Minutes delivering everything from ice creams to iPhones in just 10 minutes. Thanks to the
recent GST reforms, this festive season has become even more fulfilling for customers as they are able to save more while shopping for their favourite products on Minutes. What excites us most is not just the scale, but the diversity of what Indians are choosing from, last-minute festive gifts and gourmet treats to trending smartphones, all delivered faster than ever imagined. The momentum we are seeing across metros and Tier II+ cities
signals a cultural shift: shopping today is about immediacy, joy, and trust. At Flipkart, we are proud to be shaping this new chapter in India’s festive movement, where every order fulfilled in minutes is a celebration delivered.”