Rasna, India’s most iconic and beloved beverage brand, is officially redefining the summer refreshment landscape with the launch of Rasna Nutri+. This nutrition- enriched powder concentrate is a breakthrough from the Rasna R&D division, meticulously designed to meet the demands of modern Indian families by blending legendary taste with essential wellness benefits.
The 2026 summer campaign features Bollywood powerhouse Rakul Preet Singh as the brand’s new ambassador. The ad campaign captures a playful “prank war” between Rakul and two child actors, introducing the next generation of icons: the new Rasna Girl and Rasna Boy.
Mr. Piruz Khambatta, Group Chairman, Rasna, said: “Today’s customers refuse to choose between wellness and taste. Rasna Nutri+ bridges this gap perfectly. We are also incredibly proud that Rasna remains a ‘Make in India’ pioneer. By using only locally sourced Indian fruits, we ensure our farmers get double the value for their crops, aligning with the Prime Minister’s vision of doubling farmer income. We are aligned with large number of farmers to source fruits across the country. Unlike competitors who import ingredients, we are 100% Indian and proud to export our range to over 60 countries. I am equally excited to see my son Areez carry forward the joy of Rasna in this new campaign.”