Liberty Shoes Limited, India’s leading footwear brand, took steps to further strengthen its business and retail network in Rajasthan by holding the SS27 NCM meeting in Jaipur. At the meeting, the company showcased over 500 new footwear samples from its upcoming SS27 collection.
The new range focuses on technology, comfort, lightweight construction, attractive design, and evolving consumer needs. The company also highlighted its plans to expand its network in Rajasthan by adding new dealers, franchise partners, and exclusive showroom partners.
SS27 range launched with new technology
Hands-free technology, nitro-sole footwear, lightweight/zero-gravity footwear, barefoot technology, acu-sense technology, and the open footwear category were key highlights of the SS27 collection.
“Jaipur is a confluence of culture, tourism, and the modern market for us,” said Raman Bansal. Speaking on the occasion, Mr. Raman Bansal, Executive Director of Liberty Group, said that choosing Rajasthan, and especially Jaipur, for the SS27 NCM meeting was significant for the company.
He said, “Jaipur holds a distinct identity not only in Rajasthan but also as one of the major cultural, tourism, and business centers of the country. Rajasthan, with its rich heritage, is rapidly embracing modern lifestyles and new fashion trends. Therefore, Jaipur is an important market to showcase our new collections and innovative technologies.”
Liberty sees significant business opportunities in Rajasthan – Ramnath Verma – Liberty’s Head of Retail, Mr. Ramnath Verma, described Rajasthan as a key market for the company’s expansion strategy, saying that the state holds immense potential for footwear retail. He stated that the company is focusing on expanding its dealer network, exclusive showrooms, and mega-exclusive showrooms in Rajasthan.
Possibilities are being explored to add new business partners in key cities and rapidly emerging markets, including Jaipur, Jodhpur, Udaipur, Kota, Ajmer, Bikaner, Alwar, and Bhilwara.
Bringing the entire SS27 range to Rajasthan is a commendable initiative. Kanak Fashion House expressed its gratitude to Liberty Shoes Limited, stating that the company’s efforts to connect distributors and business partners with the new SS27 range, technological innovations, and consumer-centric initiatives, giving special importance to the Rajasthan market.
Kanak Fashion House stated, “Liberty’s initiative to introduce the entire new SS27 range and modern technologies to the Rajasthan market is encouraging for the state’s footwear business. We thank the company for this and will continue to work shoulder to shoulder with Liberty to expand its footprint in Rajasthan.”