Alto becomes the only car in India to cross the 40 lakh sales milestone
Consistently setting benchmarks in the Indian automobile industry; India’s most-loved car Maruti Suzuki Alto is proud to announce a remarkable milestone of 40 Lakh cumulative sales. Backed by a strong legacy, Alto is the preferred choice of Indian car buyers with 76% of Alto customers choosing it as their first car. Crowned as India’s best-selling car; Alto could not have achieved this milestone without the unparalleled faith and support from all its valuable customers.
With a continuous rise in popularity and trust since the year 2000; Maruti Suzuki Alto has become a member of numerous households across different geographies. Alto has continued to strengthen its legacy with timely upgrades and new technology offerings. Providing mobility to over 40 lakh Indian families; brand Alto has sustained its position as the undisputed leader in the Indian car market for 16 consecutive years.
Speaking on the success, Mr. Shashank Srivastava, Executive Director (Marketing & Sales), Maruti Suzuki India Limited, said; “Alto has been ranked as the No.1 selling car in India for 16th year in a row and we are immensely proud to announce another remarkable milestone of 40 lakh cumulative sales. This has become a sales record never achieved by any other Indian car.”
He added “Over the years; brand Alto has established a strong emotional connection with our customers and has become a strong symbol of Pride. We would like to dedicate this achievement to all our proud and happy Alto family members; who have trusted and supported us in this journey to become India’s Favourite Car.”
The winning proposition for Alto is its unique blend of compact modern design; easy maneuverability, high fuel efficiency, upgraded safety, and comfort features. The convenient functional aspect of the Alto, stylish looks and backed by Maruti Suzuki’s trust and reliability, make the all-new Alto a very attractive proposition for the Indian customer. The strong customer base of Alto is a testament of customers appreciating the timely upgrades and refreshments in the brand.
Alto is India’s first entry-level car to become BS6 compliant coupled with the latest crash and pedestrian safety regulation. With the dynamic new aero edge design and latest safety features, Alto provides a memorable ownership experience to customers. It offers fuel efficiency of 22.05 km/l for Petrol and 31.56 km/kg for CNG.