Sunday, May 19, 2024

Yamaha gears up to capitalize on the Rajasthan market during the festival seasons

  • Stylish & sporty new BS VI line up of motorcycles and scooters featuring latest technologies & controls
  • Company actively propagating potential customer engagements through internet-based services
  • Exciting offers and finance schemes on Yamaha scooters will be on offer

Yamaha Motor India group of companies, one of the leading two-wheeler companies in India, ventures into reviving the excitement of the two-wheeler market of Rajasthan. The company’s renewed activities are planned against the backdrop of a continuous year-on-year growth in the months of July and August 2020 after relaxations in the lockdown. The importance of the market in terms of growth and diversity is huge and the company’s new line up of BS VI two wheelers including stylish 125 cc fuel injected scooters and sporty, globally popular motorcycles in 150 cc and 250 cc will support Yamaha to further capitalize on the growing market potential of the state.

In order to reach out to the large number of customers in the state, the company with a total customer touch points of 1024, will further work on to enhance engagements and promotions through internet-based services in the coming months. The company expects overall demand to grow during the festival seasons starting from Nava Ratri and onward to Diwali and Christmas, and in order to further intensify the excitement, Yamaha will be offering low down-payment schemes on its popular scooter models like the new 125 cc Fascino 125 FI and Ray ZR 125 FI. The scooters buyers in Rajasthan can now acquire highly fuel efficient, technologically advanced, sporty and stylish Yamaha scooters with a down payment as low as Rs. 999.

Mr. Ravinder Singh, Senior Vice President, Sales & Marketing, Yamaha Motor India Sales Pvt. Ltd. has said, “Rajasthan has a potential two-wheeler market in the country and Yamaha is keen to further explore the market of the state. With a strong focus in 2020, Yamaha in Rajasthan have consecutively registered a 20% growth in July 2020 compared to July 2019, and 16% growth in August 2020 with respect to August 2019. Quite certainly, it establishes the worth of the company’s strategic direction and Yamaha will further endeavor to enhance its footprint in Rajasthan two-wheeler market by improving retail with the help of various digital engagements besides facilitating festival buy with various schemes and offers.”

The company’s new launch of BS VI models in both motorcycles and scooters include FZs, R15, MT-15 and all new 125 cc fuel-injected scooter models. The latest launch of FZ 25 (249 cc) and FZS 25 (249 cc) that stands for superior performance and extraordinary controls will be of both utility and value to the customers in Rajasthan who are young and aspires to ride performance motorcycles.

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