Friday, June 14, 2024

Flipkart and Paytm partner to provide a cracking offer to customers.

Flipkart, India’s homegrown e-commerce marketplace has today announced its partnership with Paytm, India’s leading digital financial services platform, to provide customers a slew of offers and benefits as they prepare their wish lists for this festive season. This partnership will enable millions of Paytm users to conveniently pay through their Paytm Wallet and Paytm UPI while shopping on Flipkart during The Big Billion Days.

Digitization of payments in India has witnessed a rapid uptick with internet users embracing digital methods for payments. The addition of Paytm’s Wallet and Paytm UPI offers a seamless one-click checkout experience to Flipkart shoppers during their purchase on the e-commerce app.

Commenting on the partnership, Ranjith Boyanapalli, Head – Fintech and Payments Group, Flipkart, said, “Our partnership with Paytm showcases our commitment to make digital payment solutions customer-centric and inclusive, democratizing digital payments for all. This festive season millions of Paytm users across the country will have access to their wallets & UPI on Flipkart. With just one click customers can avail great value during flash sales this Big Billion Days as they continue to stay indoors and adopt safe payment methods. Digital payments, including UPI, continue gaining prominence in India and at Flipkart, we have always believed that digital adoption will help India get economically stronger.”

Madhur Deora, President – Paytm said, “It is great to see two technology companies collaborating to offer seamless shopping and payment experience. Flipkart has championed eCommerce in India, and together we aim to replace cash on delivery with digital payments via Paytm Wallet and Paytm Bank account. Our aim is to empower millions of Indians with innovative solutions that would play a key role in building Atmanirbhar Bharat. Paytm is a pioneer of the digital payment ecosystem and our efforts have started reflecting in the strong adoption among small cities and towns.”

Partnerships such as this will boost the uptake of digital transactions as India continues to stay indoors and maintain social distancing. Also, It Enables customers to pay through their Paytm Wallet and Paytm UPI on Flipkart. Shoppers can avail assured cashback on Paytm Wallet & UPI transactions.

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