Monday, May 20, 2024

BIKANO LAUNCHES SPECIAL FESTIVE GIFT PACK RANGE FOR DIWALI 2020

With the festive season kicking in, leading FMCG brand Bikano has announced a plethora of attractive gift packs for its consumers. The 17 different gift packages, which are carefully curated keeping in mind all the tastes and choices, contain all the premium products of the brand including sweets, namkeens, bhujias, dry fruits and plenty others exclusively for this season.

Keeping in mind the popularity of Diwali, the festival of lights, among Indians across the world, the gifting options are a way of sharing the bond of good health with loved ones.

“During festivities more and more people would want to come out and visit their relatives and loved ones, colleagues, business partners and even acquaintances and celebrate these festivals with one another. Naturally, sharing gifts and goodies in this all-round joyous and cheerful atmosphere would be inevitable. With our large number of 17 assorted offerings, we wanted to be a part of that collective celebration and not miss all the fun,” said Mr Manish Aggarwal, Director, Bikano Group.

In a quality-driven conscious consumer environment, the post lockdown trend has seen consumers moving to packaged snacks as these are more hygienic and safer. “Quality has always been a non-negotiable proposition for Bikano. We fully understand people’s concerns on health and hygiene particularly post-Covid-19. As such, our manufacturing and processing plants have maintained hundred percent fail-proof production processes with our workers observing most stringent manufacturing, processing and packaging practices” Mr. Aggarwal further elaborated.

Bikano has pulled out all the stops in making this festive season a ‘deliciously memorable’ one for everyone. For those with a sweet tooth, Meetha Bandhan is a gift basket of mouthwatering gulab jamuns and rasgollas. And for those who have a thing for the spicy and the salty, there is Anupam comprising Chatax Masala, Abhinandan containing Chatax Achari and Tarang packed with chana pataka, paneer bhujia and aloo bhujia. For the more adventurous who like to mix their sweet with piquant and spicy flavours, Meetha chatpata is a delightful mix of Crunchy Munchy with rasgollas. For the health conscious, the exclusive hamper called Dry Fruit Delight contains a variety of top quality dry fruits, whereas the Utsav hamper includes few diet mixtures. And for those with a discerning palate for baked snacks, there is Baked Delight Rejoice containing Jeera Cookies, Kaju Pista Cookies, Marble Cookies and Choco Chip Cookies. There is even a separate hamper exclusively for kids.

“With such a wide & exclusive range of Gift packs for this huge festive season, the brand Bikano is set to tingle the emotional chord of our existing consumers and shall definitely attract lot of new ones as well. Diwali gift hampers are a way for us to reinforce our brand connect among sweet and savoury lovers in the country and beyond,” said Mr Dawinder Pal, Head of Marketing at Bikano.

Importantly, being a socially-responsible brand, the company has decided to contribute ₹ 1 to PM CARES Fund for every gift hamper sold this season.    

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