Friday, June 14, 2024

‘4 Saal Tarakki Ke’ – India’s powerful mini truck, Super Carry celebrates 4 phenomenal years

Backed by Maruti Suzuki’s values of trust and partnership, Maruti Suzuki’s Super Carry celebrates four years of success. Maruti Suzuki forayed into the commercial segment in 2016 with its first commercial vehicle Super Carry. The powerful mini truck has empowered more than 70,000 owners with customised experiences in line with their versatile business needs and all-round characteristics.

Speaking on the milestone, Mr. Shashank Srivastava, Executive Director (Marketing & Sales), Maruti Suzuki India Limited, said, “Specifically engineered for the ambitious Indian mini-truck customer with superior mileage; Super Carry has always ensured that no load feels too heavy. With 75% market share of Super Carry petrol sales, it’s the 1st LCV mini-truck launched with a BS6 petrol variant offering a powerful 1196cc 4 cylinder dumdaar engine. Celebrating 4 phenomenal year, we are extremely proud that Super Carry has created a niche for itself within a short span and has become the second best-selling Mini-Truck in the Light Commercial Vehicle Market. The diverse customer base of over 70,000+ proud owners stands testament for the success of Super Carry. We take this opportunity to thank all our trusted buyers for their unflinching support to reach this milestone.”

Maruti Suzuki launched the Super Carry mini truck back in 2016, with the S-CNG variant of Super Carry launched in 2017. The BS6 compliant S-CNG variant aligned to the Company’s Mission Green Million was launched in 2020. Super Carry S-CNG variant comes with a unique bi-fuel engine with 5L petrol tank that provides backup fuel option in case of an emergency. Sold across 235 cities through over 320 Maruti Suzuki commercial outlets, Super Carry has recorded a noteworthy market share of 15% in FY’19-20 and 20% in YTD ‘20. Super Carry owners vouch for its qualities like best-in-segment power, mileage, easy maintenance, comfort and high deck load capacity, which helps enhance their profitability.

Super Carry customers are a blend of owners-cum-drivers and Fleet & Captive owners, who are ambitious and seek respect and identity in their profession along with profitability. The Super Carry is a practical offering and is used across multiple applications including E-Commerce, Courier, FMCG and goods distribution amongst others. With the idea of offering an all-in-one package, Super Carry proudly continues the legacy of ‘4 saal Tarakki Ke’

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