Sunday, October 17, 2021

IN10 MEDIA NETWORK ANNOUNCES NEW HINDI GENERAL ENTERTAINMENT CHANNEL – ISHARA

IN10 Media Network, known for their long-standing association with premium content, has announced the launch of its much-awaited Hindi General Entertainment Channel – ISHARA; which will be available across networks from 1st March. With the guiding sentiment of „Zindagi Ka Nazara‟, the channels programming showcases the rich values and diverse traditions of India‟s unique cultural fabric, and offers a a panoramic view of the celebration of life through differentiated and immersive story-telling.

Ishara – meaning cues or expressions – are a subtle but powerful ingredient of communication, and the channels offerings  are  a  tribute  to  these  isharas that imbibed in our journey of life; represented through moving stories and relatable characters.

Aditya Pittie, Managing Director, IN10 Media Network, shared his views on this new initiative, “As part of our mission to provide superior content across genres and platforms, we are extremely pleased with the addition of Ishara to our bouquet of network assets. The GEC genre is the largest genre in the broadcast ecosystem; and we look forward to gaining market  share  in  this  space.  Ishara‟s  content  aims  to symbolise the inherent ability of Indians to celebrate life through all its ups and downs.

Ishara has entrusted reputed production houses like Hats Off Productions, Peninsula Pictures, Juggernaut Productions, Keylight Productions etc., for their launch slate, with other shows in various phases of

development. Launching with comprehensive coverage in the Hindi speaking market, Ishara will be available on all major DTH and cable networks.

The 5 original shows to debut at the launch of the channel, helmed by path-breaking content creators, feature some of the most recognisable faces on Indian television. The channel‟s launch proposition offers a myriad range of genres that includes a mythological

masterpiece Paapnaashini Ganga; crime-thriller Faraar Kab Tak; and three fiction shows Agni-Vayu, Humkadam and Janani.

Ishara captures and celebrates diversity and unity through different genres with uniqueness in characterization and narratives, providing audiences an unparalleled experience on Indian television. IN10 Media Network has played a pioneering role in the introduction of new concepts and fresh programming in the entertainment industry; and Ishara is another step in the same direction. Beginning 1st March 2021, Hindi General Entertainment Channel Ishara will be available to television audiences around the world through varied service providers

Recent Articles

HDFC Bank Q2 Results: Lender reports 17.6% jump in net profit at Rs 8,834 cr

Private lender HDFC Bank on Saturday reported a 17.6 per cent year-on-year rise in net profit at Rs 8,834.30 crore for September...

RLG to undertake IEC Awareness & Collection Drive

RLG India, part of Munich-headquartered Reverse Logistics Group (RLG), a leading global service provider of comprehensive reverse logistics solutions, is collaborating with...

Asian Paints introduces Taana Baana Wall Textures by Royale Play

Heralding the festive season this year is a unique collection of exquisite wall textures – Taana Baana by Asian Paints Royale Play. Inspired by...

One-stop solution to all your Kidswear – SCRAM

Going ‘Vocal for Local’ is the need of the hour, and wearing a wholly 'Made in India' tag can be an ideal...

SLCM Launches ‘Made in India’ QC App for Food Grains

Agri logistics conglomerate Sohan Lal Commodity Management Pvt. Ltd (SLCM) has announced the official launch of the beta version of a quality...

Related Stories

Leave A Reply

Please enter your comment!
Please enter your name here

Stay on op - Ge the daily news in your inbox