vivo, the innovative global smartphone brand, returns as the title sponsors for the Indian Premier League (IPL) 2021. After taking a break last year, vivo has retained the position on the same terms as the previous deal. This association testifies vivo’s commitment to the Indian market and the intent to provide an interactive experience to its customers.
Expressing delight on the return, Nipun Marya, Director-Brand Strategy, vivo India, said “IPL is a highly influential game in India, and we are happy to restore our partnership with the league that unites the nation. As a brand, our consumer centricity focuses on youth, and IPL helps us connect with them. Cricket is a sport that binds the youth of the country, and over the years, our association with IPL has helped us connect with our consumers along with expanding pan India brand presence.”
With its technological advancement and consumer-centric approach, vivo has been a leader in the Indian market. While the year 2020 was difficult for industries across, vivo with its agile business strategy has picked up pace in the market and witnessed successful results. As per the GFK report, vivo held a 27% market share and marked an annual growth of 10% last year when the industry shrank by 17%.
The brand plans to launch has aggressive plans to expand their product portfolio and launch devices across price points. vivo aims to strengthen its position in the premium segment by launching 5-6 premium offerings this year.
Holding a strong and robust network of 70000 retailers across the country, vivo’s endeavour remains to expand their offline footprint by launching 150 exclusive stores this year, taking the number from 500+ stores to more than 650 exclusive stores. They will also continue to focus on introducing game-changing innovations catering to evolving consumer needs.